Website Re-Design:

Growing Duluth

For this project, I redesigned the website for Growing Duluth, a warm and welcoming plant shop, with a focus on creating a cohesive, earthy, and user-friendly digital experience. The updated design emphasizes accessibility and visual clarity while maintaining the cozy, community-oriented personality of the shop. Each page, Home, Shopping, Events, and Guides, features an inviting color palette, textured backgrounds, and organic shapes that echo the natural products the store offers. I reorganized information layouts, added interactive elements like a plant quiz, and created a more intuitive shopping and event-browsing flow. Overall, the redesign aims to make plant care approachable and enjoyable while reflecting the charm and character of Growing Duluth’s physical space.

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